Information technology company IBM has acquired the business of Iphrase Systems, a privately-held company based in Bedford, Massachusetts. Iphrase develops software that helps improve e-commerce sales, online service and support, and call centre productivity by allowing website users to find answers, make purchases and solve problems without expert assistance.
For example, retailers use Iphrase technology to help interpret and understand online customer queries, even if they are misspelled or contain jargon.
Iphrase software also enables merchandisers to dynamically generate customised web pages with relevant products and shopping cart links based on individual customer needs. This acquisition is expected to strengthen IBM's information management software portfolio by broadening its enterprise search and content management capabilities. Iphrase is the fifteenth software acquisition IBM has made since 2001.
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